What does it take for entrepreneurs to break into the nation’s largest retailer? – Wall Street Journal

More than you can imagine.

The Wall Street Journal did a 4 part series on the PenAgain and its progress over a period of  several months.

To read the full articles click the links below;

Part 1. The long road to Walmart

Part 2. One month to make it

Part 3. Pen Maker’s trial by Walmart

Part 4. You got the big break. Now what?

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